Google™ Analytics for Businesses
Course length: 1.0 day(s)
Course Objective:
You will describe the basics of Google Analytics and its applications.
Target Student:
This course is for any individuals intending to use Google™ Analytics to strengthen their marketing initiatives and increase the number of conversions or sales from their website.
Delivery Method:
Instructor-led, group-paced, classroom-delivery learning model with structured hands-on
activities.
After completing this course the student should be able to:
- describe the basics of Google Analytics.
- create and activate a Google Analytics account.
- manage a Google Analytics account.
- configure goals and funnels in Google Analytics.
- create filters in Google Analytics.
- identify and interpret various Google Analytics reports.
Prerequisites:
Basic computing skills, such as opening, closing, and saving documents. Experience with web browsing, email, and handling attachments in mail is recommended.
Course Content
- Lesson 1: Overview of Google Analytics
- Topic 1A: Examine Online Marketing and Web Analytics
- Topic 1B: Introduction to Google Analytics
- Lesson 2: Getting Started with Google Analytics
- Topic 2A: Create and Activate a Google Analytics Account
- Topic 2B: Integrate Google Analytics and Google AdWords
- Lesson 3: Managing a Google Analytics Account
- Topic 3A: Explore Google Analytics
- Topic 3B: Manage Website Profiles and Users
- Lesson 4: Configuring Goals and Funnels in Google Analytics
- Topic 4A: Configure Google Analytics Goals
- Topic 4B: Build Funnels in Google Analytics
- Lesson 5: Creating Filters in Google Analytics
- Topic 5A: Create Filters
- Topic 5B: Create Customized Filters in Google Analytics
- Lesson 6: Working with Google Analytics Reports
- Topic 6A: Manage Reports in Google Analytics
- Topic 6B: Generate Visitor Reports
- Topic 6C: Generate Traffic Source Reports
- Topic 6D: Generate Content Reports
- Topic 6E: Generate Goals Reports
- Topic 6F: Examine Ecommerce Reports
- Topic 6G: Customize Reports
- Appendix A: Intelligence Reports
- Appendix B: In-Page Analytics Report
